NAR's Public Awareness Campaign's Code of Ethics TV spots out today

NAR's Public Awareness Campaign's Code of Ethics TV spots out today
ORLANDO, Fla. -- March 6, 2006 -- For nearly 100 years, Realtors® have subscribed to one of the oldest codes of ethics for trade groups in the country. The National Association of Realtors® (NAR) explains how its Realtor members’ adherence to that code serves and protects the public with today's debut of advertising spots called, "Someone You Can Trust."

These ads are new to this year's Public Awareness Campaign from NAR, now in its ninth season. The spots highlight the honesty and integrity Realtors bring to each and every transaction, and also specifically mention the quadrennial ethics training requirement every Realtor must complete.

In many ways, consumers today are just like those at the turn of the last century -- they deserve and demand honesty, integrity and commitment from the professionals who serve them. Today’s home buyers and sellers, however, confront real estate realities never envisioned 100 years ago, with disclosure requirements, environmental regulations, and an expanding universe of mortgage and financing options. More than ever, homebuyers and sellers need to know that their real estate professional is someone they can trust.

Your buyers and sellers can read more about the Code of Ethics by going to www.realtor.org/codeofethics.

This year, NAR will increase it commercials played in primetime TV, garnering the most primetime ever for the campaign. NAR commercials will air in such favorite shows as: 20/20, CSI Miami, Cold Case and Extreme Makeover, Home Edition.

In addition to increasing primetime in 2006, NAR will look to add sports as a major new category to its TV buy. Later this month, NAR will be a significant advertiser in the NCAA Basketball Tournament on CBS. Also, radio ads for NAR's 2006 campaign will air on ABC and CBS networks, ESPN Radio Major League Baseball, and on XM Satellite Radio's Public Radio Channel in award-winning journalist Bob Edwards' show.

NAR's Public Awareness Campaign TV and radio ads will be seen and heard for a full nine months, from February through October.

© 2006 FLORIDA ASSOCIATION OF REALTORS

Largo Florida Real Estate Cell : (727) 744-6821 or (727) 744-6822Our goal is to keep you informed on trends in the Tampa real estate marketplace using the latest technology and statistics while providing WORLD CLASS SERVICE, PERIOD.Regards,Mark And Sam Wells, Lic Florida Realtorshref="http://www.jobwellsdone.com/" href="http://www.markandsamwells.com/"